Posicionamento britânico & turismo desportivo

No que diz respeito à ligação britânica e ao turismo desportivo, o Leixões pode posicionar-se de diversas formas:

a) «Forget the wine merchants. Leixões is the story of the real birth of football in Portugal. Founded in 1907 as the 'Leixões Foot-Ballers,' we are the passion of the locals who first fell in love with the English game. We are the ultimate 'groundhopper' destination: a historic stadium by the sea, real fans, and a direct link to the sport's origins.»

b) «The Real Leixões Brand: The Sea, The History, The People. Leixões' brand must be built on the two pillars that F.C. Porto cannot claim: 1) The Sea (O Mar): This is our #1 asset. Porto is on a river; Leixões is on the ocean. 2) The Origin Story: The authentic, non-commercial, passion-driven birth of the club.»

c) «In Porto for the weekend? You can try to get a ticket to see a "dragon", or you can feel the real heart of Portuguese football. Come to Matosinhos, eat the best seafood in the world, and watch the Heróis do Mar at "Sea Stadium". This isn't a tour; it's an experience.»

Mecanismo de financiamento: Custo zero, considerando o cariz da proposta.